The Specs Effect

Specsaver's new ad, a parody on the infamous "Lynx effect" ads - check it out:



Okay, I am not saying that it's not funny at all but... it's a little cheap, don't you think?


I imagine the following scenario:


Head of Marketing: "What are we gonna do about the new ad?"
Creative team: "............."
Head of Marketing: "Ideas?"
Creative team: "...................."
Head of Marketing: "Anyone?"
Creative team: ".........................."
Head of Marketing: "Okay, let's just do a Lynx parody then..."


I am also wondering about their overdramatic sound choices... give us a break, you're talking about glasses and not the latest Peter Jackson movie!